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Alcohol brands are launching their products in a box format for ease of use
The Dark Knight did what few films in the past decade were able to do, lead the box office charts for four weeks in a row. Now Tropic Thunder is one weekend away from tying that mark. However, it was able to win this weekend thanks to weakness in the new releases, which caused the box.
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Trend - In order to make their products more accessible—especially for outdoor gatherings—brands are offering spirits and cocktails in box packaging. Many companies are emphasizing the convenience of this format during the government-imposed COVID-19 lockdown.
Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Insight - In their everyday, contemporary consumers emphasize convenience and accessibility, especially when it comes to making purchasing decisions about the products that they will use and indulge in. As a result, many are paying attention not only to the contents but also to the packaging format of what they are buying. In this space, individuals feel less stressed out when they opt-in for something that will give them a seamless, fuss-free experience.
Business In A Box Tropicana
Business In A Box Tropical
Workshop Question - Conceptualize a packaging format that prioritizes convenience.
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